Albertsons expands grocery delivery with Uber Eats

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Albertsons Cos. expands its online grocery delivery partnership with Uber Eats to more than 2,000 of its stores.

San Francisco-based Uber Technologies said Tuesday that about 800 new Albertsons Cos. in Connecticut, Indiana, New Hampshire, Utah, Vermont and Rhode Island now offer Uber Eats on-demand grocery delivery. Albertson and Uber unveiled its partnership last July, the Boise, Idaho-based grocer rolled out the service to 1,200 stores. Certain retail banners of Albertsons Cos. previously offered Uber Eats delivery in select locations.

The nation’s second-largest supermarket retailer, Albertsons operates 2,276 grocery and pharmacy stores in 34 states and the District of Columbia under banners such as Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci’s Food Lovers Market.

To support the service expansion, Uber said it made Albertsons Cos. more accessible in the Uber Eats app. Customers can now order groceries for delivery through the “express” lanes in the convenience section of the app, as well as by selecting stores found in the grocery category of the app. Buyers who sign up for an Uber One membership pay zero delivery charges on all convenience orders from Albertsons Cos.’s “express” stores. with a minimum purchase of $15.

UberUber_Eats_delivery-closeup.pngonline grocery delivery arena in July 2020 and unveiled its partnership with Albertsons a year later.” data-credit=”Uber” embed-exclude=”” src=”https://www.supermarketnews.com/sites/supermarketnews.com/files/Uber_Eats_delivery-closeup_2.png” title=”” class=”old-inline-image”/>

Uber Eats entered the online grocery delivery arena in July 2020 and unveiled its partnership with Albertsons a year later.

Plans are for the Uber Eats delivery service to incorporate prices for members of Albertsons Cos. and Albertsons grocery promotions later this year. will be able to link their account in the Uber Eats app to earn loyalty points on their purchases.

“Our growing partnership with Uber Eats brings new convenience to shopping in our stores,” said Amber Kappa, vice president of business development and innovation for digital at Albertsons Cos., in a statement. “Our goal is to make it easier for people to shop so they can focus on the well-being of sharing a meal.”

Uber noted that the extended partnership with Albertsons continues its expansion into grocery and other retail categories. The company said it has generated consistent growth since enter the US online grocery delivery market in July 2020, adding more than 120,000 non-restaurant merchants to the platform – a 64% year-over-year increase – last year alone.

“With Albertsons, we’re evolving the ways we can get groceries — and more — to people’s doorsteps across the country,” said Oskar Hjertonsson, grocery manager at Uber. “Since launching our grocery category in the US in 2020, we’ve seen a huge appetite for easy and fast delivery from trusted retailers, and with this expanded partnership, we’re excited to serve more people with even more choice and convenience on Uber Eats.”

For Albertsons, the expansion with Uber Eats reflects efforts to focus on third party delivery as a means of accelerating the speed of service and providing customers with more choices. Last June, Albertsons announced its intention to provide DoorDash last-mile delivery through nearly 2,000 storesand last February Albertsons Cos. banners Safeway, Vons, Acme Markets, Jewel-Osco, Tom Thumb and others launched DoorDash express grocery delivery — in 30 minutes or less — in more than 20 major cities. Albertsons has also partnered with Instacart since late 2017 and now offers Instacart delivery in most of its stores, added Instacart pickup service at selected locations from August 2021.

Over 90% of Albertsons Cos.’ nearly 2,300 stores now offer on-demand delivery of groceries and/or food through partners such as Instacart, DoorDash, Uber Eats and Shipt. The grocer stopped using its own fleet of home delivery trucks in 10 states at the end of February 2021.

Albertsons saw digital sales jump 5% for its Financial year 2021, growing 263% over a two-year period. During the fiscal year, the company achieved its goal of offering Drive Up & Go curbside pickup service at more than 2,000 stores, serving 99% of households in grocery market areas.

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