Asda’s biggest convenience store is now open in Nottinghamshire


ASDA has opened its largest convenience store here in Nottinghamshire at an EG Group service station. The 5,000-square-foot “On the Move” store, which sells more than 2,500 own-brand and ASDA-branded items, opened on March 18.

Some of the items on offer include Extra Special, Fresh and Chilled products, as well as LEON and KFC catering brands operated by EG. After a trial in four Asda On the Move stores, shoppers can access the grocer’s full range online for click & collect, plus collection and returns on parcels from over 100 brands and at the store.

The Retford site will also have two electric vehicle charging points, in line with EG’s program to deploy modern charging facilities across its estate. The site is the latest Asda On the Move store opening, taking the total to 32, with the longer-term ambition to launch stores on EG’s UK forecourts.

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Asda photograph by Richard Walker/ImageNorth

Oliver Silvester, Head of Asda On the Move, said: “The launch of our larger Asda On the Move with EG Group marks an important step in Asda’s commitment to ensuring that more customers have better access to our wide range of valuable products and services – whether on the go, online, in-store or via Click & Collect. “Our partnership with EG Group makes this possible and combines our expertise in food retail with EG’s roster of innovative and well-known foodservice brands. It’s fantastic to see our biggest Asda On the Move launch to date in Retford.

Cooplands, owned by EG Group, the UK’s second-largest bakery chain, will open a cafe inside the Asda On the Move store, offering hot takeaway meals, in the second half of April.

Barry Westley, Head of Retail Integration at EG Group, said: “We are delighted to partner with Asda on the most ambitious Asda On the Move store opening to date. There is a real opportunity to bring customers something different by combining our experience in food service and convenience retailing with a carefully curated range of Asda products and services.

“The complementary strengths of EG Group and Asda allow us to make it even more convenient for motorists to have access to everything they need when refueling.”

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