Big Y Foods Inc. has promoted Sarah Steven to vice president of marketing for the 85-store grocery chain based in Springfield, Mass. Steven, who joined Big Y as Senior Director of Marketing in 2020, will oversee all aspects of marketing across the company’s brands of Big Y Supermarkets, myPicks curbside pickup, Big Y Express Gas and Convenience, and Table & Vine wines and spirits.
In his new role, Steven (left) will lead the marketing team to further develop the brand’s digital initiatives, including myExpress Checkout, brand website, social platforms and digital media with the aim of ensure that Big Y continues to grow its customer base within the markets as it expands into new areas of Massachusetts and Connecticut.
“I am thrilled to work with our team to provide a shopping experience like no other – enriching the communities we serve with an assortment of local products, service that makes everyone feel at home, and access to the best digital in its content category — making Big Y a one-stop-shop for all things food,” she said.
Prior to working with Big Y, Steven worked to support and grow global brands distributed through a variety of channels. In 1998, she started as an Assistant to the Marketing Manager at Pepperidge Farm, working on their flagship Goldfish brand. She then joined Godiva Chocolatier as Commercial Director where she led the global relaunch of the main product lines. In 2008 Steven joined Iredale Mineral Cosmetics as Director, Brand Advocacy and two years later was promoted to Vice President.
Steven holds a BA from the University of Wisconsin-Madison and an MBA from Duke University-Fuqua School of Business. She has received industry awards for her leadership such as Campbell Soup Company CEO Extraordinary Performance, Godiva Chocolatier Proud Performance Awards as well as the President’s Award from Godiva North America.
Big Y Foods is one of New England’s largest independent supermarket chains. Its 85 locations in Massachusetts and Connecticut include 71 supermarkets, Table & Vine Fine Wines and Liquors and 13 Big Y Express gas stations and convenience stores.