Convenience giant bp is teaming up with Uber Technologies in a new strategic global convenience delivery partnership, extending their existing local agreements to reach more consumers around the world, the companies announced on Tuesday. Together, bp and Uber Eats will offer a wide range of quality convenience products, including fresh and prepared foods, from select outlets in select regions of the United States and around the world.
bp is the first convenience retailer to partner with Uber Eats globally and aims to have more than 3,000 outlets available on the delivery platform over the next three years. The partnership supports bp’s goal of broadening its access to customers and expanding its delivery footprint, in response to growing demand for food, groceries and basic necessities brought to the door.
The new partnership covers retail locations on the West Coast of the United States as well as Australia, New Zealand, Poland and South Africa. Locations in the eastern US and UK will be added to the app for the first time this year, with plans to launch in other European markets from 2023.
“We are excited to team up with Uber Eats globally, which gives us the opportunity to reach many more consumers online in addition to those who currently visit our retail sites,” Emma said. Delaney, executive vice president clients and products for bp in London. “We have seen how the pandemic has accelerated customer demand for delivered convenience and this partnership will allow us to grow rapidly on the Uber platform. And for the first time, we will be able to offer delivery options to existing customers on our own BPme app by the end of 2023.”
With 20,500 bp retail locations worldwide and 550 million customers living within 20 minutes of a bp retail location, bp and Uber see huge opportunities for growth. bp sites offer a range of products suitable for local markets including hot and cold beverages, ready meals, basic groceries, fresh produce, as well as wine, beer and flowers.
As part of the deal, Uber Eats and bp will work to introduce delivery options on bp’s own app, BPme – initially planned to be available in the US, UK and Australia by the end from 2023 – powered by Uber Direct. This new offer will allow bp to connect its customers directly to couriers, making Uber Eats the preferred partner for the fulfillment of these orders. Since 2019, bp has tripled the number of users of the BPme application, with 16 million active loyalty users worldwide.
In the United States, Uber Eats will be made available to bp’s network of independent outlets with the aim of enabling these partners to easily register on the Uber Eats platform and access benefits depending on the situation. bp scale.
“With more than 20,500 locations worldwide, bp’s reach is enormous, making them essential partners as we pursue our ambitions to help consumers around the world get what they need delivered to their doorstep. door,” said Pierre Dimitri Gore-Coty, senior vice president of Uber. president of global delivery. “We are proud to support this next phase of the company’s convenience growth through this delivery partnership and look forward to deeper collaboration in the future.” »
bp and Uber are already working together in mobility, with bp providing electric vehicle charging to Uber drivers. The companies will explore other areas of future convenience cooperation, including opportunities to use low-carbon delivery methods to fulfill orders from bp sites.
The partnership with bp is part of Uber Eats’ plans to add more grocery delivery options. Since launching grocery delivery in July 2020, Uber has seen consistent growth in the US for the category. The San Francisco-based tech company partnered with Southeastern Grocers, operating Winn-Dixie and Fresco y Más stores, in September 2020, and last summer expanded its home delivery reach with the addition of 1,200 Albertsons Cos. stores, launched a pilot program with Costco in Texas, expanded on-demand delivery to drugstore chains Walgreens and Rite Aid, and partnered with grocery warehouse chain Smart & Final in January of This year.