Fuel Rewards program adds more brands


HOUSTON — Shell Oil Co. and management software company Professional Datasolutions Inc. (PDI) have added Bank of America and Advance Auto Parts to the Fuel Rewards program. They join existing brands such as T-Mobile, AAA, Stop and Shop, Giant, Dunkin’ and Planet Fitness.

“This strong list of brands is unlike any we’ve had in the Fuel Rewards program since its inception 10 years ago,” said Greg Leman, Director of Loyalty Partnerships and New Business Development for Shell Retail US. “Our loyal Shell customers have the opportunity to not only save at the pump and inside the store, but also maximize their benefits with the familiar brands they already use.”

Bank of America customers can now get offers based on their card type. They can log into online or mobile banking to verify Partner Rewards program eligibility and benefits.

At Advanced Auto Parts, for every $50 spent in-store or online at AdvanceAutoParts.com, Speed ​​Perks members will receive 5 cents rebates per gallon on any gas purchase at participating Shell stations and $5 in Perk Bucks. The more they spend at Advance, the more they save on gas, according to PDI.

“PDI is continually looking to add value to the Fuel Rewards program with new brands and new ways to save,” said Bobby Spence, Vice President and General Manager of Fuel Rewards at PDI. “Our strong list of Fuel Rewards participants and this recognition is a testament to our consumers’ loyalty to the program and our commitment to providing members with big savings at the pump when they make meal-related purchases, in-store rewards , online shopping, events, rental cars, and more.”

Earlier this year, Fuel Rewards added AAdvantage, the loyalty program of American Airlines, which will allow members to earn two AAdvantage miles for each gallon of fuel purchased from Shell.

Like Convenience store newsreported, the Fuel Rewards program was named the best loyalty program in the gasoline and convenience category of the Loyalty Report 2021 by Bond Brand Loyalty.

The report featured the rating of more than 450 loyalty programs in more than 15 industry sectors, across more than 85 attributes, by more than 25,000 North American consumers.

The Fuel Rewards program connects national and regional brands with millions of consumers who want to earn cents per gallon in savings at the pump. PDI Marketing Cloud Solutions powers and manages the Fuel Rewards program that serves over 25 million members and has helped them save more $2 billion on their fuel purchases to date. As a national coalition loyalty program, Fuel Rewards members earn rewards on their everyday purchases at various retailers and can redeem cents per gallon rewards at more than 14,000 Shell locations across United States.

Houston-based Professional Datasolutions Inc., founded in 1983, helps businesses and brands increase sales, operate more efficiently and securely, and improve critical decision-making. PDI serves the convenience retail and petroleum product wholesale sectors. More than 1,500 companies, representing more than 200,000 sites worldwide, use PDI solutions. PDI solutions include the Fuel Rewards program and GasBuddy.


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