GIANT Eliminates Order Minimums and Grocery Pickup Fees


CARLISLE, Pennsylvania. – The GIANT Company has eliminated order minimums and pickup fees for GIANT Direct and MARTIN’s Direct customers picking up their groceries.

“With today’s customers having more choice than ever before, it’s critical that we continue to take steps to differentiate our online shopping experience,” said Matt Simon, vice president of experience at brand at GIANT. “These enhancements not only accelerate our omnichannel strategy, they also provide our GIANT Direct and MARTIN’S Direct customers with increased convenience and value, uniquely positioning The GIANT Company as the online grocer of choice.”

According to GIANT, the changes are just the latest investments made by the company to support its growing e-commerce business.

In November, GIANT opened its new state-of-the-art GIANT direct e-commerce fulfillment center in Philadelphia to serve more customers in Philadelphia and, for the first time in its 98-year history, South New Jersey.

And in January, GIANT announced the launch of Ship2Me by GIANT and Ship2Me by MARTIN’Sallowing customers to access an expanded assortment in traditional grocery categories and beyond all delivered direct to home.


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