Grubhub announced the launch of convenience store delivery in partnership with 7-Eleven, joining other third-party delivery services like DoorDash that have made the foray into service outside of restaurant partnerships.
After a pilot test in New York, Grubhub Goods is expanding to 3,000 locations across the country – covering most of Grubhub’s markets – and offering drop-ship items like energy drinks, toiletries and snacks delivered by Grubhub drivers.
“Diners expect more choices when they land on Grubhub, including convenience options, which we see as a natural extension of our market and a way to bring more value to the whole restaurant. Grubhub ecosystem,” Kyle Goings, director of growth and new verticals for Grubhub said in a statement. “We’ve worked with 7-Eleven for years to bring their locations to the Grubhub marketplace, and it was a no-brainer to team up with the convenience leader again and bring their operational expertise and scale to Grubhub Goods.”
To celebrate this new partnership, Grubhub is offering customers 50% off orders of $15 or more.
Grubhub is following in the footsteps of DoorDash, which last summer announced the launch of DoubleDash, allowing customers to overlay convenience stores in addition to their original restaurant order, and they’ll arrive together. DoorDash offers convenience items from 7-Eleven, Walgreens, Wawa, QuickChek, The Ice Cream Shop, and company-run DashMart.
Grubhub clarified that GrubHub Goods does not currently allow a similar piggyback system and requires separate ordering for catering and convenience products.
Third-party delivery services appear to be in a race to provide the most service and convenience to customers: This week, Uber touted the expansion of its “Don’t Eats” section in a star-studded Super Bowl ad featuring Gwyneth Paltrow, pointing out that customers can now order meals in addition to groceries, alcohol, convenience products and flowers.
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