Ireland’s most popular supermarket revealed as Lidl and Aldi lag behind and Tesco only third


Dunnes Stores retained the top spot as Ireland’s most popular supermarket with almost a quarter of consumers choosing the retailer for their weekly shopping.

The store enjoyed a 23% market share in the 12 weeks to February 20 this year, according to new figures from Kantar.

The analysis shows that SuperValu is the second most popular choice for Irish shoppers at 22%, closely followed by Tesco at 21.9%.

Budget retailers Lidl and Aldi trail at 12.2% and 11.7% respectively, with other outlets including Marks and Spencers, Boots, Spar, Centra having a combined share of 9.2%.

The figures come as grocery price inflation hit 2.4%, marking the seventh consecutive month of rising costs.

Supermarket customers in Ireland.

Additionally, the number of products sold on promotion fell 10.9% year-on-year as retailers sought to manage rising supply costs.

All major retailers saw take-out grocery sales fall in the 12 weeks to February 20, but Lidl and Aldi enjoyed increases in market share.

Lidl, which recently launched a new advertising campaign pushing its anti-inflation prices, was boosted by new buyers who contributed an additional 4.1 million euros to overall sales figures.

Aldi has also gained market share over the past 12 weeks and now accounts for 11.7% of total sales.

Emer Healy, senior retail analyst at Kantar, said: “Prices are rising across the board and it’s really showing in grocery store checkouts.

“We are now starting to see this reflected in shopper behavior, with people increasingly opting for private label lines over branded products in a bid to reduce the cost of their weekly store.

Image of a woman shopping in a supermarket
Image of a woman shopping in a supermarket

“Supermarkets have been quick to respond to growing concerns about the cost of living with targeted advertising campaigns and voucher schemes.

“These kinds of tactics will only grow in importance as grocers battle for the biggest share of consumer spending in a challenging environment.”

A further easing of Covid-19 restrictions in February also contributed to the overall drop in supermarket sales this period as people returned to offices and city centers, according to Kantar.

“People are finding their feet in their new routines, many are juggling commuting and socializing after months at home,” Ms Healy said.

“Shoppers have spent an additional £4.3m on refrigerated convenience items like pizza and ready meals in the past month as families have turned to quick and easy meal options to feed the kids. while schools were closed in the middle of the week.

“With convenience options on the rise, home baking is clearly less on shoppers’ agendas. Sales of flour, eggs and chocolate spreads were all down 27.6%, 20.6 % and 35% respectively over the past four weeks.”

She added: “The bad weather in February has also helped to stabilize online sales in recent weeks. This is particularly true for the inhabitants of Munster who were among the first to receive red weather warnings during the storm. Eunice.

“Online sales in the region were down just 7%, a much smaller drop than the rest of the country, as people braced for high winds and possible flooding.”


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