Kroger launches a digital agricultural market

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CINCINNATI — The Kroger Co. has launched a digital farmer’s market in Atlanta in partnership with Market Wagon. Developed as an e-commerce marketplace for local farmers and businesses, the service is a digital platform that offers customers a wide range of fresh, local produce.

The delivery-only service offers a unique local assortment of over 1,150 local products by bringing together local suppliers, including local farmers, bakeries and food artisans. All items found on Kroger Farmers Market are exclusive to the service and cannot yet be found in Kroger stores.

“Kroger’s new digital agriculture marketplace pilot is part of the evolution of our fast-growing and innovative e-commerce business,” said Felix Turner, Kroger’s general affairs manager for the Atlanta division. “This partnership reinforces the importance of buying local for customers, powered by modern, cost-effective and efficient last mile solutions. We are excited to launch this service in partnership with Market Wagon in Atlanta.

The all-new partnership service will serve a 60-mile radius across Atlanta that includes 28 counties in the Atlanta metro area. With the added convenience of delivery, customers can choose their preferred delivery day, either Tuesday or Friday.

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