‘Little and Often’ Buying Habits May Return | Features and analysis


Consumers may revert to the “little and often” approach to shopping to help balance budgets and reduce food waste. Commenting on data for the two weeks leading up to December 25, NielsenIQ Mike Watkins, head of retail and business, said financial pressures could start to impact buying habits.Going forward, consumers face significantly higher energy, travel and other household costs, so it’s likely that shoppers will be looking to save money on their weekly grocery store by managing their budgets. . “

He added that the desire to reduce waste would also be a factor in changing purchasing habits. “We can see them buying what they need when they need it, wasting less fresh food, and avoiding unnecessary storage of cupboards. This would give further impetus to the return of the “little more often” macro trend that we anticipate as we hope to leave pandemic buying behavior behind in the new year. “

According to data from NielsenIQ, shoppers spent a total of £ 7.1bn in UK supermarkets in the two weeks leading up to Christmas, well ahead of the planned £ 6.8bn. Seasonal categories aside, non-alcoholic beverages were the winners, growing 14.5% from 2019 figures and 9.4% from 2020 figures. Other growth categories included chocolate confectionery, which rose + 8%, with UK shoppers spending around £ 380million in this category.

Convenience retailers such as Andrew Connolly and Dee Sedani reported declining sales during the holiday season while others, such as David Nice, said potential growth was being hampered by staff shortages.

In the most recent episode of The Convenience Mix podcast, we heard from Costcutter Sandy Hill Road’s Anila Anwar, who cautioned that buyers are more careful with their money as the cost of living goes up. . Learn more about Anila and other experts on trends for 2022 here.


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