Stop & Shop aims to make a splash in the Big Apple.
The Quincy, Mass.-based supermarket chain, part of Ahold Delhaize USA, said it is planning a $140 million capital investment to modernize its New York stores, with a focus on l improving the shopping experience and enhancing product selection to meet a diverse urban market. New York’s first location to be renovated, the Bay Plaza Stop & Shop at 2136 Bartow Ave. in the Bronx, is hosting a grand opening event today with local government officials, community leaders and customers, who will receive product samples, giveaways and live music throughout the grand celebration of two-day opening.
Operating in New York for more than two decades, Stop & Shop employs more than 3,300 associates and has 25 stores in the boroughs of Bronx, Brooklyn, Queens and Staten Island. The retailer also offers home delivery in all five boroughs, including Manhattan.
Central to the store’s updates is a “significantly expanded assortment” that will add thousands of new items across all departments, Stop & Shop noted. For example, the Bay Plaza site in the Bronx will introduce a new 1,000-item section called “Global Market” that features products from 14 countries and regions, such as authentic West Indies and Caribbean offerings with Porto-specific products. Rico, the Dominican Republic and Jamaica as well as halal meat, dairy and groceries.
Similarly, the remodeled Stop & Shop store in Maspeth, Queens will expand its product assortment for Chinese and South American shoppers, while customers at the chain’s Sheepshead Bay store in Brooklyn will find more local foods. ‘Eastern European and kosher,’ Stop & Shop said. . Other New York stores will carry hundreds of products made in the New York metro area, such as West African fonio chips from New York-based Yolélé and Mike’s Amazing vegetable oils and mayonnaise. .
According to Stop & Shop, the store’s renovations will bring a “new look and feel” as well as a sharper focus on value, by rolling out more sales bins and offering more special offers on relevant products put on display. featured in a weekly NYC-specific flyer ad.
Additionally, the grocery chain said it would be the first retailer in New York to offer the free Flashfood mobile app. From Toronto instant food, the app gives shoppers access to exclusive deals on products including meat, fresh produce, seafood, dairy, deli and bakery products that are approaching their sell-by date. expiration. In turn, the greatly reduced prices result in food purchases that would otherwise go into the retailer’s waste stream. Stop & Shop, which earlier this year expanded the Flashfood program to more markets, said users can get discounts of up to 50% and regular shoppers can save more than $500 a year on their bills. groceries. Flashfood launched at the Bay Plaza store on June 10 and is expected to roll out to other New York stores later this year.
“We’re proud to make such a significant investment in New York, and we’re excited to show customers that we can be the one-stop-shop for everything they need and that we provide great value, especially in today’s environment. .economic environment,” Stop & Shop President Gordon Reid said in a statement.
To support the New York communities it serves, Stop & Shop has also pledged $1 million this year to address food insecurity in the boroughs. The commitment includes additional food bank sponsorship for the New York City Mobile Food Pantry and a new food security initiative in partnership with Montefiore Hospital and Quincy Asian Resources. The food bank’s Mobile Pantry will launch an eight-week distribution of fresh produce and basics in the Ozone Park neighborhood of Queens on June 24. . Established to ensure students have regular access to fresh food, the program will support more than 30 school pantries across New York City by the end of this year.
“We are committed to ending hunger in the boroughs, and as part of our million dollar commitment, we are investing nearly half a million in the city’s public schools and colleges to ensure local students constant access to healthy food so they can succeed. in the classroom and beyond,” commented Reid.
Increasing market share in key metropolitan markets like New York is one of the pillars of Dutch company Ahold Delhaize’s strategic plan to generate more than $11 billion in additional global sales by 2025.
To that end, Stop & Shop recently partnered with New York-based online grocer FreshDirect, acquired by Ahold Delhaize USA in January 2021, to help create an “omnichannel ecosystem” that brings greater convenience, personalization and value to customers via brick-and-mortar and digital channels. The ecosystem concept is designed to capitalize on densely populated markets with strong affinities with Ahold Delhaize’s convenience store brands.
“We have made good progress with Stop & Shop and FreshDirect, where we plan to increase collaboration to accelerate growth and market share in New York,” said Frans Muller, President and CEO of Ahold Delhaize, to analysts on a May first quarter earnings conference call. “I look forward to sharing more about this in the second half of the year.”
Ahold Delhaize, the largest American company, Stop & Shop operates more than 400 stores in Massachusetts, Connecticut, Rhode Island, New York and New Jersey.