Walmart Canada has launched Walmart Now, an Instacart-powered fast delivery service for groceries and convenience items.
Under a pilot project in the Greater Toronto Area, customers can place orders online and receive their goods in less than 30 minutes, Walmart Canada, based in Mississauga, Ont., said Friday. Described as a “virtual convenience” store, Walmart Now is powered by the Instacart Platform e-commerce suite’s Carrot Storefront solution, with fulfillment handled by participating Walmart stores.
Walmart Canada said nearly 4,000 of its most purchased items are available to customers through Walmart Now, including fresh groceries, pantry items, snacks and household staples like pet, baby and personal care items, among other categories. Products are picked up and delivered to 10 Toronto-area Walmart stores.
“The launch of Walmart Now, our new Canadian convenience offering with our fastest delivery speeds, is proof that Walmart Canada is here to drive change in the e-commerce space,” said Laurent Duray, Chief e-commerce at Walmart Canada, in a press release. . “We’re nimble, we’re purposeful, and we’re here to change the way Canadians shop online with Walmart. Piloting 30-minute delivery is an important step in our roadmap to make it faster, easier and more convenient than ever to shop with us.
Walmart Now is available directly to a Walmart brand landing page in the Instacart Convenience Centerwhere consumers can also find Walmart through search, as well as through Walmart.ca. Instacart unveiled the Convenience Hub last September in tandem with The Kroger Co., which launched a 30-minute delivery service dubbed Kroger Delivery Now. Instacart has also rolled out 24/7 delivery at select retail partners with 24-hour stores or extended hours.
San Francisco-based Instacart said it has partnered with Walmart Canada since 2018 and provides under-hour grocery delivery from more than 250 Walmart Canada stores nationwide via the Instacart app and Walmart.ca, powered by Carrot Connect. Overall, Walmart Canada operates more than 400 stores across the country and its website is visited by more than 1.5 million customers every day.
Walmart Now will be available to about 40% of Greater Toronto Area households through the pilot, the companies said.
“We are proud to expand our relationship with Walmart Canada to launch Walmart Now, a simplified way for Canadian customers to access the groceries and products they need at Walmart in as little as 30 minutes,” commented Chris Rogers, Vice President of Retail. on Instagram. “Customers today expect convenience and fast delivery coupled with a wide selection. We know these components are fundamental as retailers seek to create the best online grocery experience for their customers. By collaborating with leading retailers like Walmart and providing purpose-built Instacart Platform solutions for grocery, we make it easier for retailers to offer customers exactly what they need, when they need it.